Following a spectacular performance at Enugu, eastern part of Nigeria, Life continental beer – one of the country’s leading beer brand is hosting Flavour to a home-coming music concert at St Augustine’s field Umunze, Anambra State – on the 2nd of January, 2022.
Performing in the new year show are lists of mega artistes.
The Senior Brand Manager, Life Continental Beer, Aishat Anaekwe while expressing delight over the scheduled show, said the concert is to celebrate the musician while building a unique bond between the beer and fans of Flavour, and same time give consumers of the beer brand an unforgettable experience.
“At every point in time, our stakeholders, host communities, loyal retailers and end consumers are king. We prioritize their needs and expectations regarding the brand, often creating avenues for partnerships and entertainment.
“For decades, Life Beer has supported the progress and success of easterners. We are using the concert to give our wonderful consumers a thrilling concert with one of Nigeria’s finest High-life musician, Flavour of Africa. As we grow, it also our desire that our loyal customers and partners across the nation grow with us”.
She stated further that “Life Continental Lager Beer is all about giving its consumers a celebratory experience that will not only resonate with them but also be equally memorable, and the Progress Tour is another way that Life Continental Lager Beer has been bringing joy and unforgettable experience to Nigerians.”
On his feelings about the concert, the musician said the concert is going to worth it as it would help bring about refreshed energy for the coming year. “I feel like it’s the perfect way to celebrate with my fans what a truly amazing year we have had, and bring in a brand new energy for the New Year.”
The Flavour Homecoming Concert is coming on the heels of a successful Flavour of Africa United States tour that included sold-out shows in Dallas, Houston, Los Angeles, Minneapolis, and his headline performance at New York’s legendary SOB.
Flavour, whose real name is Chinedu Okoli, is one of Africa’s best recorded artistes with multiple hit songs to his name, such as “Nwa Baby (Ashawo Remix),” “Ada Ada,” “Baby Na Yoka” and most recently, “Levels.”
